Identity Formation Coaching

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Rediscover Who You Are in Christ — and Live from That Identity with Clarity, Purpose and Conviction

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The Journey to True Identity

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Many people achieve outward success yet still feel unseen, restless, or uncertain of who they truly are.
At Learn-Live-Hope Journey, transformation begins when you stop striving to become someone new—and instead discover Whose you are.

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Through Identity Formation Coaching, Dr. Johan Green helps purpose-driven professionals, leaders, and believers align faith, work, and calling with their true identity in Christ.
This isn’t self-help — it’s soul formation, a grace-based journey toward freedom, clarity, and confidence.

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Meet Dr. Johan Green

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Identity Transformation Coach | Mentor for Life & Business | Author | Pastor

For over two decades, Dr. Johan Green has helped people rediscover their God-given identity and purpose.
Ordained in South Africa (2009) and the U.S. (2017 – World Ministry Fellowship), his background bridges faith, psychology, and leadership. Johan is also a Certified Results Coach and Imago Relationship Facilitator.

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He holds a Doctorate in Ministry Leadership, a Master’s in Pastoral Counseling, and degrees in Business Management and Theology.
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But his story didn’t begin in ministry—it began in business.
After losing everything he thought defined him, Johan cried out, “Lord, who am I?”

“I was simply Johan — barefoot in identity, standing on nothing but grace.”

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That encounter birthed the Learn-Live-Hope Journey and a global movement helping others find freedom through identity transformation.

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The Learn-Live-Hope Framework

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Built on the Four Selves Framework, Identity Formation Coaching reveals and renews how you show up in life, leadership, and relationships:

• Actual Self – who you are right now

• False Self – who you pretend to be to survive or please

• Presentable Self – who you show the world

• True Self – who God created you to be​

 

It’s a blend of biblical wisdom, spiritual formation, and grace-based coaching that helps you live authentically in Christ.

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Identity Formation Coaching is highly effective across multiple coaching disciplines because every area of life flows from who you are in Christ. 

✅ Executive Coaching – leading with identity, integrity, and emotional intelligence
✅ Life Coaching – aligning purpose, values, and growth with biblical truth
✅ Leadership Development – cultivating Christlike influence and resilience
✅ Communication Coaching – speaking from authenticity and conviction
✅ Public Speaking Coaching – mastering confidence rooted in purpose, not performance

✅ Soul Care Coaching - a unique model that unpacks how intellect, will and emotions can play a part in soul wound healing, through a process of self awareness.

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Each of these services applies the Learn-Live-Hope Identity Formation approach, built on the Four Selves and rooted in biblical spiritual formation.
 

When coaching flows from identity, every area of life — personal, relational, and professional — transforms from the inside out through each of these services.​

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A Christ-Centered Coaching Philosophy

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Our approach is anchored in Scripture and the belief that every person bears the image of God.
Clients learn to:

• Cultivate spiritual growth through renewed thinking

• Discover purpose and meaning in everyday life

• Restore confidence and clarity in leadership and calling

• Heal from performance and identity distortions

This is where faith meets formation — and where grace reshapes every area of life.

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Mentoring Across Worlds

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Dr. Green’s coaching bridges ministry and marketplace, helping people live from identity — not performance — in every sphere of life.

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Professional Life & Business
He mentors entrepreneurs, leaders, and purpose-driven professionals who want to create income aligned with integrity and calling.
Through guided programs, participants build meaningful work that reflects their faith and serves others — while creating time, location, and financial freedom.

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Ministry & Soul Care
He equips pastors, counselors, and believers to lead from rest instead of striving, cultivating grace-based leadership and spiritual wholeness.

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Relationships & Family
He helps couples and individuals move from performance to authentic connection — because rediscovering Whose you are reshapes how you love and connect in relationships.

Everything flows from the same foundation: knowing Whose you are.
When your identity is rooted in Christ, business, ministry, relationships, and leadership flourish naturally.

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From Coaching to Calling — Certification Path

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For those called to guide others, the Learn-Live-Hope Identity Formation Coach Certification (LLHJ-IFCC) offers advanced training that unites professional coaching with spiritual formation.

You’ll learn to facilitate transformation using the same biblical framework that has impacted lives around the world.

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“When you know Whose you are, you begin to understand who you are — and that clarity changes everything.”
— Dr. Johan Green

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Why It Matters?

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When you live from your True Self:

• You stop striving for worth and start living from it.

• You make decisions from conviction, not comparison.

• You lead with peace, not pressure.

• You create success that honors God and brings lasting fulfillment.

Money, success, or titles no longer define you.
And that’s the freedom you were made for.

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Your Invitation

Whether you’re seeking personal Identity Formation Coaching, professional Certification Training, or mentorship in Faith, Life, and Business, you’re in the right place.

Transformation doesn’t begin by chasing a better version of yourself — it begins by returning to the one God designed.

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Ready to rediscover Whose you are, who God says you truly are, and step into clarity of purpose?

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✨ Let’s Begin the Journey

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