Identity Formation Coaching
Rediscover Who You Are in Christ — and Live from That Identity with Clarity, Purpose and Conviction
The Journey to True Identity
Many people achieve outward success yet still feel unseen, restless, or uncertain of who they truly are.
At Learn-Live-Hope Journey, transformation begins when you stop striving to become someone new—and instead discover Whose you are.
Through Identity Formation Coaching, Dr. Johan Green helps purpose-driven professionals, leaders, and believers align faith, work, and calling with their true identity in Christ.
This isn’t self-help — it’s soul formation, a grace-based journey toward freedom, clarity, and confidence.
Meet Dr. Johan Green
Identity Transformation Coach | Mentor for Life & Business | Author | Pastor
For over two decades, Dr. Johan Green has helped people rediscover their God-given identity and purpose.
Ordained in South Africa (2009) and the U.S. (2017 – World Ministry Fellowship), his background bridges faith, psychology, and leadership. Johan is also a Certified Results Coach and Imago Relationship Facilitator.
He holds a Doctorate in Ministry Leadership, a Master’s in Pastoral Counseling, and degrees in Business Management and Theology.
But his story didn’t begin in ministry—it began in business.
After losing everything he thought defined him, Johan cried out, “Lord, who am I?”
“I was simply Johan — barefoot in identity, standing on nothing but grace.”
That encounter birthed the Learn-Live-Hope Journey and a global movement helping others find freedom through identity transformation.
The Learn-Live-Hope Framework
Built on the Four Selves Framework, Identity Formation Coaching reveals and renews how you show up in life, leadership, and relationships:
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Actual Self – who you are right now
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False Self – who you pretend to be to survive or please
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Presentable Self – who you show the world
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True Self – who God created you to be
It’s a blend of biblical wisdom, spiritual formation, and grace-based coaching that helps you live authentically in Christ.
Identity Formation Coaching is highly effective across multiple coaching disciplines because every area of life flows from who you are in Christ.
✅ Executive Coaching – leading with identity, integrity, and emotional intelligence
✅ Life Coaching – aligning purpose, values, and growth with biblical truth
✅ Leadership Development – cultivating Christlike influence and resilience
✅ Communication Coaching – speaking from authenticity and conviction
✅ Public Speaking Coaching – mastering confidence rooted in purpose, not performance
✅ Soul Care Coaching - a unique model that unpacks how intellect, will and emotions can play a part in soul wound healing, through a process of self awareness.
Each of these services applies the Learn-Live-Hope Identity Formation approach, built on the Four Selves and rooted in biblical spiritual formation.
When coaching flows from identity, every area of life — personal, relational, and professional — transforms from the inside out through each of these services.
A Christ-Centered Coaching Philosophy
Our approach is anchored in Scripture and the belief that every person bears the image of God.
Clients learn to:
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Cultivate spiritual growth through renewed thinking
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Discover purpose and meaning in everyday life
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Restore confidence and clarity in leadership and calling
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Heal from performance and identity distortions
This is where faith meets formation — and where grace reshapes every area of life.
Mentoring Across Worlds
Dr. Green’s coaching bridges ministry and marketplace, helping people live from identity — not performance — in every sphere of life.
Professional Life & Business
He mentors entrepreneurs, leaders, and purpose-driven professionals who want to create income aligned with integrity and calling.
Through guided programs, participants build meaningful work that reflects their faith and serves others — while creating time, location, and financial freedom.
Ministry & Soul Care
He equips pastors, counselors, and believers to lead from rest instead of striving, cultivating grace-based leadership and spiritual wholeness.
Relationships & Family
He helps couples and individuals move from performance to authentic connection — because rediscovering Whose you are reshapes how you love and connect in relationships.
Everything flows from the same foundation: knowing Whose you are.
When your identity is rooted in Christ, business, ministry, relationships, and leadership flourish naturally.
From Coaching to Calling — Certification Path
For those called to guide others, the Learn-Live-Hope Identity Formation Coach Certification (LLHJ-IFCC) offers advanced training that unites professional coaching with spiritual formation.
You’ll learn to facilitate transformation using the same biblical framework that has impacted lives around the world.
“When you know Whose you are, you begin to understand who you are — and that clarity changes everything.”
— Dr. Johan Green
Why It Matters?
When you live from your True Self:
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You stop striving for worth and start living from it.
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You make decisions from conviction, not comparison.
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You lead with peace, not pressure.
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You create success that honors God and brings lasting fulfillment.
Money, success, or titles no longer define you.
And that’s the freedom you were made for.
Your Invitation
Whether you’re seeking personal Identity Formation Coaching, professional Certification Training, or mentorship in Faith, Life, and Business, you’re in the right place.
Transformation doesn’t begin by chasing a better version of yourself — it begins by returning to the one God designed.
Ready to rediscover Whose you are, who God says you truly are, and step into clarity of purpose?
✨ Let’s Begin the Journey
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