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Why Identity Comes Before Coaching Skills

  • Writer: Johan Green
    Johan Green
  • Nov 19
  • 2 min read

Becoming a Certified Identity Formation Coach in 2026


When most people think about coaching, they think about strategies, goal setting, or helping clients create structure in their lives. But transformation doesn’t begin with skills — it begins with identity.


That’s why the LEARN-LIVE-HOPE Identity Formation Coach Certification, launching January 2026, is built on a truth that has shaped my life for more than two decades:

Real change begins when people discover who they are, not what they must do.

Having spent more than 20 years writing my book Who Am Eye? and over 11 years developing the Four Selves Framework, I’ve seen the same pattern in business, relationships, and leadership:


🔥 People don’t struggle because they lack discipline or clarity.

❤️ They struggle because they’ve forgotten who they are.


This is why our certification is different — and why it’s built around identity first.


🟦 What Makes Identity Formation Coaching Unique?

Most coaching programs focus on performance, productivity, or achievement.


Identity Formation Coaching starts somewhere deeper:

🔹 Who has God created this person to become?

🔹 What false identities are shaping how they show up?

🔹 How can transformation be sustainable, not behavior-driven?


This 12-week certification equips coaches with:


The Four Selves Framework

A 9-step coaching session process

Tools for identity, boundaries, behavior change & mission

A grace-based approach — barefoot in identity, standing on nothing but grace


You won’t just help people set goals. You’ll help them live from a place of truth.


🟩 The 12-Step LEARN-LIVE-HOPE Journey


Our model is built on progressive transformation:


📘 LEARN (Weeks 1–4)

Understanding identity, false patterns, roots, grace


🚶 LIVE (Weeks 5–8)

Experiments, mission awareness, life alignment, barrier navigation


🌱 HOPE (Weeks 9–12)

Sustainable practices, visioning, blessing, and commissioning

Every phase builds on the one before it, leading to deep identity clarity and lasting transformation.


🎓 Why We Limit Cohorts to Just 20 Coaches

Transformation doesn’t happen in crowded classrooms.


With only 20 seats per cohort, you will receive:

👥 Live weekly group training

🧭 Monthly group supervision

🤝 Assigned peer-practice groups

📌 Personalized feedback + session assessments


The very first cohort in January 2026 will set the foundation for future Identity Formation Coaches and future Instructor Partners.

This is where the movement begins.


Ready to Build a Coaching Practice Rooted in Identity?

If you sense that your calling involves helping people heal, transform, and grow from identity instead of pressure, then this certification might be the next step in your journey.


👉 Become an Identity Formation Coach in 12 Weeks🔸




Only 20 seats available for Cohort 1 — January 2026



💬 Final Reflection

Transformation is not a program. It is not a model. It is not even a skill.

It is a sacred, relational journey into truth.


Thank you for walking this journey with me. Barefoot in identity. Standing on nothing but grace.


Dr. Johan Green

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