DR. JOHAN GREEN
Pastor, Author & Identity Formation Coach

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Many people chase success yet still feel unseen and unfulfilled. My passion is to help purpose-driven professionals rediscover who they are in Christ so they can live with clarity, confidence, and conviction — in life, work, and calling.

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"I’ve learned that clarity of identity changes everything — because when you know Whose you are, you begin to see who you are and how you’re called to show up in the world."
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When Dr. Johan Green talks about transformation, he speaks from experience—the kind that only comes from losing everything you thought defined you and discovering something far more valuable on the other side.

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Dr. Green was ordained in South Africa in 2009 and in the USA with World Ministry Fellowship in 2017, a Certified Results Coach since 2013, Certified Imago Relationship Facilitator, and accomplished author with a Doctorate in Ministry Leadership.

Before any of those titles, though, he was a business consultant who learned firsthand that success without significance leaves you empty. Over 24 years in business and ministry, Johan has helped people transform the way they see themselves—and the way they show up in the world.

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If you’re ready to discover your God-given identity and purpose, let’s begin the journey. Explore Identity Formation Coaching, Certification, or a personal mentoring session today.

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THE STORY THAT CHANGED EVERYTHING

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Johan’s journey began in the business world, where he built what looked like the perfect life—financial security, status, and recognition. Then, in one devastating season, he lost it all: his wealth, his reputation, and his sense of identity. Friends who once celebrated his success drove past without waving. Everything that once defined him was gone.

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Standing on a sidewalk with nothing left, he cried out, “Lord, who am I?” In that moment of surrender, he discovered something far deeper: “I was simply Johan—barefoot in identity, standing on nothing but grace.”

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That encounter became the turning point. It revealed that the question isn’t “Who am I?” but “Whose am I?”—a truth that has shaped his life, his message, and the Learn-Live-Hope Journey that now helps others find freedom through identity transformation.

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WHAT HE BELIEVES

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When you are clear on Whose you are, you begin to understand who you are—and that clarity changes everything.

True influence flows from identity, not position. The most powerful leaders inspire others not by what they do but by how they show up. Authenticity is what gives your words weight and your presence meaning.

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A business, when built around identity and integrity, becomes far more than a way to earn an income—it becomes a vehicle of purpose. When you know your worth in Christ, you operate from conviction rather than comparison. You can’t offer others high worth without first embracing your own.

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Transformation begins within. A renewed mind and a growth mindset lead to lasting results—not only in the unseen world of faith and mindset but also in the visible world of business and relationships.

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Money itself isn’t the goal—freedom and purpose are. As Bob Proctor taught, prosperity allows you to breathe easier so you can expand creativity and extend service. Financial peace simply gives you the space to live your calling fully.

And above all, God remains our ultimate provider—yet He often uses business as the vehicle through which provision flows. The only thing standing between you and the success He intends for you is the version of yourself still learning to believe it’s possible.

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MENTORING ACROSS MULTIPLE WORLDS

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In Business & Transformation:
With more than 24 years of experience, Johan mentors professionals and aspiring coaches who want to build purpose-driven work that pays them for who they are, not merely what they do.

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In Ministry & Soul Care:
As founder of the Learn-Live-Hope Journey, he creates safe spaces for people to wrestle with identity questions and encounter grace. Through individual Identity Formation Coaching, his global podcast, and conference teaching, Johan helps people realize they’re not broken—they’re simply asking the wrong question about themselves.

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In Relationships & Family:
As a Certified Imago Relationship Facilitator, he helps couples move from performance patterns to authentic connection—because discovering Whose you are reshapes how you love and lead others.

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ACADEMIC CREDENTIALS WITH REAL-WORLD WISDOM

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Johan’s Doctorate in Ministry Leadership, Master’s in Pastoral Counseling, and degrees in Business Management and Theology provide the framework. But it’s his personal journey—from worldly success to surrendered purpose—that gives his mentoring its power. He doesn’t just teach principles; he has lived them.

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A MOVEMENT THAT TRANSCENDS WALLS

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Through the Learn-Live-Hope Journey, Johan leads a movement of grace-based identity transformation that reaches across boundaries and professions:

• Professionals and coaches who want their success to mean something deeper

• Couples and families seeking connection that lasts

• Pastors and leaders pursuing ministry from rest, not striving

• Anyone who’s ever looked in the mirror and whispered, “Is this really me?”

 

AUTHOR OF HOPE

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Johan’s Learn-Live-Hope: The True Identity Series reads like conversations with a wise friend who’s been where you are. These are not academic treatises—they are grace-filled guides for anyone ready to rediscover who they are in Christ and live it boldly.

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THE PERSONAL INVITATION

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Whether you’re exploring Identity Formation Coaching, becoming a Certified Identity Coach through our company, or inquiring about a business that aligns with your calling, Johan’s approach is both practical and grace-filled.

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Transformation doesn’t happen when you try to become someone new—it happens when you discover Whose you truly are, understand who He says you are, and gain clarity about the purpose He’s already placed within you.

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Ready to discover Whose you are, who God says you truly are, and step into clarity of purpose?

Let’s begin the journey together.